Go with the flow with our brand new JESSE! Not just new colors but also with the use of new material - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! FEATURES•...

Aren't all shoulder bags born to be square? Not at all! Meet MINI KASEN, our classic shoulder bag. Thanks to our innovative 3D-cut design, the MINI KASEN carries uniquely slim lines and yet is both practical and voluminous. Each MINI...

Your schedule is full, but your water bottle should not be. When designing REA, designers thought that it would be a great idea to be able to change the bag's usage and size by one little move. So now, by...

Health and water are something essential to the happiness of Hellolulu, what are the essential to your happiness? Sometimes our customers would prefer the bag a little bit bigger, so designers slightly enlarged REA and named it REESE. This Daily...

Just do what you want today! Grab your earphones & TOM our easy purse with you and start your city journey! Small yet functional, best describe for the bag more than enough capacity with our thoughtfulness design, TOM is the...

CANA is small and light in feel but it can carry more than what you need. Throw your wallet, phone, and necessities into your CANA and step out on the weekend stress-free. Soak in the relaxing energy while enjoying a...

Go with the flow with our brand new CELESTE! Not just new colors but also with the use of new material — eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Stay...

Go with the flow with our brand new ARMIE! Not just new colors but also with the use of new material ? eco-friendly lightweight nylon made from recycled plastic from the ocean, let's join us for #GreenFashion from today! Stay...

A backpack is being more than a backpack. It is your fashion identity, and, of course, your greatest companion that supports you all day! CARTER is designed for every Happy Day Tripper who concerns the backpack chic as much as...

Speaking of backpack, what comes to your mind first? Heavy textbooks, dull homework? Our small backpack Carter Jr. can certainly break the stereotypes! Its simplistic design and playful colors create a breath of fresh air. Meanwhile, this is a 2-way...

Brand new ELIO, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! ELIO incorporates every element of simplistic lifestyle...

Aren't all shoulder bags born to be square? Not at all! Meet KASEN, our classic shoulder bag. Thanks to our innovative 3D-cut design, the KASEN carries uniquely slim lines and yet is both practical and voluminous. Each KASEN has multiple...

Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-anticipated JOLIE! JOLIE always delivers on style by offering double-sided possibilities being a shoulder bag whilst being a handheld tote!Ready to be benefited from all-purpose versatility and...

Brand new EMMA, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! EMMA incorporates every element of simplistic lifestyle...

Lucas wide zip shoulder bag has strong storage capacity. The multi-layered compartments can store work and leisure items in an orderly manner. The thoughtful double-zipper large-opening design makes it easy to access items. It is your best choice for work...

Kelis Double sided 2-way shoulder bag allows you to add more creativity to your daily wear. The double-sided and double-color quilted design can display two different styles, which can be changed according to mood and occasion, adding vitality to daily...