Jungle Series – Be in Flow and Breathe as one with Nature Our latest series, Jungle, frees you from life’s burdens. Doughnut always strives to be part of the solution, not the problem. Jungle continues our mission of re-creating with...

Reborn Series – A Commitment to the Environment Overconsumption has led exploitation of natural resources reaching or nearing a peak. To change the game by moving away from selling backpacks made from precious virgin raw materials, our designers reformed Doughnut’s...

DESCRIPTION Transformed from our best selling ‘Macaroon’ style. Macaroon Mini is the true definition of Light and essential.

Stay Young at Heart, Live Your True Self to the Fullest!Boldly chase after your heart's desires, paint the picture of the person you aspire to be. The passionate attitude is the connection between you and me. Every one of us...

The Beyond The Horizon Series features the 2024 trendy designs of clean colors and puffy design, recreating the comfort of floating in the ocean. The collection is designed to be worn everyday, from small slash pockets to backpacks they enhances...

DESCRIPTION Transformed from our best selling ‘Macaroon’ style. Macaroon Mini is the true definition of Light and essential.

DESCRIPTIONOrganic Cotton Series Made of thoughtfully selected cotton for you and the planetWe use organic cotton for the series because it brings significantly less harm to the environment than conventional cotton, releasing almost zero toxic, persistent pesticides or synthetic fertilizers to...

Combining the word “Girl” and “Attitude” together and here comes the brand new Girl-itude Series. Embrace the self-love attitude and be the girl crush you aspire to be. Picking the 2025 trend color - rose pink, champagne and moonstone color...

DESCRIPTION Grace Series  A Little Bit of Heaven on EarthDoughnut presents our classic Macaroon Mini updated with shiny metal buckles and satin ribbon with printed Cupid pattern, giving you a little bit of heaven on earth. This series will add...

DESCRIPTION Pastel Series backpacks, the romance of girl. We add 4 pastel colors to the classic and hot items Macaroon, Macaroon Mini, Montana and Montana Mini, meeting the wishes of girls who like fantasy.

DESCRIPTION Ribbon Series This Series touches up on Macaroon Mini with subtile ribbon elements. The adorable and playful colors instantly spice up your casual outfit. Perfect for effortless girly weekend look.

[Ribbon x Unicorn Dream] This Series further touch up on Macaroon Mini with subtile ribbon and unicorn dream elements. Cuteness overload!

Sweetened Fantasy Series – Scented Fields of Beauty Imagine the endless field of sweet-scented flowers. Wildflowers are blossoming in the fields. The light breeze gently blows your hair around, rustling the tall grass and flowers. What a lovely day to...

In 2025, Doughnut celebrates its 15th anniversary! To mark this occasion, we have established the "Small Wins Club" to celebrate this little milestone together with everyone. Here, Doughnut encourages all your small achievements, serving as your emotional value provider and...

Monet Series - Drifting in the Idyllic MemoriesImagine yourself in Monet’s Gardens in Giverny. Walking the Japanese bridge he had drawn in so many paintings. Seeing the water lilies blooming in the morning mist. Experiencing the changes in everything everywhere...